Strategy

Strategy is just a fancy word for a plan designed to achieve a specific goal. At ideaworks we view each project through a strategic lens because every marketing activity, no matter how small, should support your big-picture objectives.  Otherwise, what’s the point?

A sound strategy relies on an organized and systematic process.  Without one, you’re left with a collection of undifferentiated insights about your business, inklings about your competitors, and intuitions about the direction of your market.  That’s not a lot to go on when you’ve got limited resources to invest in your business, and you want every dollar and every hour to count!

Enter ideaworks’ five-step strategic process: Audit, Analysis, Alignment, Adaptation, Again. Our efficient approach facilitates a rapid and meaningful exchange of ideas through which we build out a profile of your business and the competitive landscape it inhabits.  Ideas and concepts are evaluated according to their alignment with the profile, culminating in a strategy aimed squarely at your goals.  How do we do this?  Here’s the breakdown: