Blog Archives

November 12, 2012

What to Expect When You’re Expecting…Media Coverage.

As some of you may know, I’m expecting my first baby in December. Of course, What to Expect When You’re Expecting is de rigueur reading for any mommy-to-be. Waiting for a baby is a lot like waiting for a project to get its C of O. Enough already. And because the blessed event is so read more


 

July 24, 2012

How Pinteresting!

Unless you somehow avoided the media, Internet, and most human interaction in the last year, you’ve surely heard of Pinterest, Silicon Valley’s latest social media darling. Maybe you’re already dabbling with it for personal use— “pinning” pictures of wallpaper patterns, low-fat cheesecake recipes, and snapshots of future vacations to boards that organize ideas for your read more


 

February 24, 2012

ideaworks in this week’s Boston Business Journal!

This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?” “I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.” “Lessons Learned.” Boston Business Journal. February 24-March 1, read more


 

February 13, 2012

Marketing Lessons: Positioning & Messaging

I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more


 

January 30, 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


 

November 17, 2011

Recap: Rules of Engagement: Inbound Marketing Essentials for AEC

Last night, I was in the company of some fabulous marketers at the annual BuildBoston conference. Together with Karen Euler, marketing director at TRO| Jung Brannen, and Allison Brooks Scott, Marketing Manager at Skanska, we presented a session on inbound marketing to nearly a hundred curious architects, contractors, engineers, and fellow marketers! We were stunned read more


 

November 14, 2011

Part II – Website Diagnostic: Is it time for a redesign?

Last week, I reviewed the criteria that determines the marketing effectiveness of your website.  In addition to those timeless standards, there are contemporary criteria that become more critical and relevant by the day.  Other reasons to redesign your website are: You can’t update it yourself. Gone are the days when updating your site meant assembling read more