Blog Archives

July 24, 2012

How Pinteresting!

Unless you somehow avoided the media, Internet, and most human interaction in the last year, you’ve surely heard of Pinterest, Silicon Valley’s latest social media darling. Maybe you’re already dabbling with it for personal use— “pinning” pictures of wallpaper patterns, low-fat cheesecake recipes, and snapshots of future vacations to boards that organize ideas for your read more


 

January 30, 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


 

September 21, 2011

You Should Blog

You should blog. So my last post wasn’t exactly a rant on why you shouldn’t blog.  Gotcha.  I hope you’ll forgive the sensational title and stick with me while I detail five compelling reasons you should blog! You should blog… …to supplement or correct traditional media coverage. A blog is no substitute for what amounts read more


 

September 20, 2011

You Shouldn’t Blog

That’s the mantra I repeated to myself for the last two years. Every time I contemplated the possibility of blogging about marketing for A/E/C, my stomach would drop and I’d get completely tongue-tied, something my husband would attest (or complain) never happens. I fretted about content, voice, length and frequency of posts, blog software and read more