Blog Archives

January 30, 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


 

November 17, 2011

Recap: Rules of Engagement: Inbound Marketing Essentials for AEC

Last night, I was in the company of some fabulous marketers at the annual BuildBoston conference. Together with Karen Euler, marketing director at TRO| Jung Brannen, and Allison Brooks Scott, Marketing Manager at Skanska, we presented a session on inbound marketing to nearly a hundred curious architects, contractors, engineers, and fellow marketers! We were stunned read more


 

September 21, 2011

You Should Blog

You should blog. So my last post wasn’t exactly a rant on why you shouldn’t blog.  Gotcha.  I hope you’ll forgive the sensational title and stick with me while I detail five compelling reasons you should blog! You should blog… …to supplement or correct traditional media coverage. A blog is no substitute for what amounts read more


 

September 20, 2011

You Shouldn’t Blog

That’s the mantra I repeated to myself for the last two years. Every time I contemplated the possibility of blogging about marketing for A/E/C, my stomach would drop and I’d get completely tongue-tied, something my husband would attest (or complain) never happens. I fretted about content, voice, length and frequency of posts, blog software and read more