Blog Archives

February 13, 2012

Marketing Lessons: Positioning & Messaging

I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more


 

January 30, 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


 

November 14, 2011

Part II – Website Diagnostic: Is it time for a redesign?

Last week, I reviewed the criteria that determines the marketing effectiveness of your website.  In addition to those timeless standards, there are contemporary criteria that become more critical and relevant by the day.  Other reasons to redesign your website are: You can’t update it yourself. Gone are the days when updating your site meant assembling read more


 

September 21, 2011

You Should Blog

You should blog. So my last post wasn’t exactly a rant on why you shouldn’t blog.  Gotcha.  I hope you’ll forgive the sensational title and stick with me while I detail five compelling reasons you should blog! You should blog… …to supplement or correct traditional media coverage. A blog is no substitute for what amounts read more


 

September 20, 2011

You Shouldn’t Blog

That’s the mantra I repeated to myself for the last two years. Every time I contemplated the possibility of blogging about marketing for A/E/C, my stomach would drop and I’d get completely tongue-tied, something my husband would attest (or complain) never happens. I fretted about content, voice, length and frequency of posts, blog software and read more