23 April 2013

Architecture Field Trip – Salk Institute for Biomedical Research

Salk Institute for Biomedical Research – 1966 La Jolla, California Louis I. Kahn “I separated the studies from the laboratory and placed them over gardens. The garden became outdoor spaces where one can talk. Now one need not spend all the time in the laboratories. When one knows what to do, there is only little read more


16 March 2013

Fresh news!

I’m excited to post new publications on the Create page, as these features were several years in the making. The Coastal Living feature on DSA | Dewing & Schmid Architects’ house on the South Shore was pitched in 2010, photographed in 2011, and published in late 2012! The Boston Home article on Maryann Thompson Architects’ read more


12 November 2012

What to Expect When You’re Expecting…Media Coverage.

As some of you may know, I’m expecting my first baby in December. Of course, What to Expect When You’re Expecting is de rigueur reading for any mommy-to-be. Waiting for a baby is a lot like waiting for a project to get its C of O. Enough already. And because the blessed event is so read more


24 July 2012

How Pinteresting!

Unless you somehow avoided the media, Internet, and most human interaction in the last year, you’ve surely heard of Pinterest, Silicon Valley’s latest social media darling. Maybe you’re already dabbling with it for personal use— “pinning” pictures of wallpaper patterns, low-fat cheesecake recipes, and snapshots of future vacations to boards that organize ideas for your read more


03 April 2012

ideaworks in New England Home’s March issue!

We are fortunate to have a few high quality and original shelter magazines that cover our region. One of my favorites is New England Home. So you can imagine my surprise when I turned to page 138 of the March/April issue and came face-to-face with myself! New England Home covered the Boston Society of Architects’ read more


24 February 2012

ideaworks in this week’s Boston Business Journal!

This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?” “I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.” “Lessons Learned.” Boston Business Journal. February 24-March 1, read more


13 February 2012

Marketing Lessons: Positioning & Messaging

I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more


30 January 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


17 November 2011

Recap: Rules of Engagement: Inbound Marketing Essentials for AEC

Last night, I was in the company of some fabulous marketers at the annual BuildBoston conference. Together with Karen Euler, marketing director at TRO| Jung Brannen, and Allison Brooks Scott, Marketing Manager at Skanska, we presented a session on inbound marketing to nearly a hundred curious architects, contractors, engineers, and fellow marketers! We were stunned read more


14 November 2011

Part II – Website Diagnostic: Is it time for a redesign?

Last week, I reviewed the criteria that determines the marketing effectiveness of your website.  In addition to those timeless standards, there are contemporary criteria that become more critical and relevant by the day.  Other reasons to redesign your website are: You can’t update it yourself. Gone are the days when updating your site meant assembling read more