Blog
February 24, 2012
ideaworks in this week’s Boston Business Journal!

I’m delighted that Boston Business Journal shared my lesson learned (the hard way!) in this week’s issue!
This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?”
“I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.”
“Lessons Learned.” Boston Business Journal. February 24-March 1, 2012. Pg. 17.
« Marketing Lessons: Positioning & Messaging | ideaworks in New England Home’s March issue! » |
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