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February 24, 2012

ideaworks in this week’s Boston Business Journal!

ideaworks boston business journal lessons learned

I’m delighted that Boston Business Journal shared my lesson learned (the hard way!) in this week’s issue!

This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?”

“I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.”

“Lessons Learned.” Boston Business Journal. February 24-March 1, 2012. Pg. 17.



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