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Case Stories

 

Signer Harris Architects

services

credits

Strategy
Photo shoot management
Copywriting
Media relations
Warren Jagger Photography
Greg Premru Photograhpy

challenge

Become known as university specialists by highlighting expertise demonstrated on two small, yet significant, fast-track projects for Ivy League universities.

approach

ideaworks proposed bundling the small interventions into a single narrative to be explored in a case study.

ideaworks pitched the story concept to College Planning & Management, which gave the greenlight and later ran the article as the cover story.

ideaworks conceptualized a framework that unifies distinct projects and design problems in a unified narrative, authored the case study, and coordinated with the publication.

ideaworks organized and art directed photo shoots at both universities whose images were used in all marketing collateral, including the case study.

outcome

The article reflected positively on both academic institutions, and the architect’s clients were gratified to be singled out for their strategic renovations of these spaces.

The editor of Building Operating Management read the case study and approached Bill Harris about contributing to a story on a similar topic in a related industry, which appeared on the heels of the College Planning & Management story, reinforcing the firm’s brand equity and name recognition by extending its time in the spotlight. Ideaworks pitched the editor on running a case study of another Signer Harris Architects project, which is slated to appear in their online edition.