Blog Archives

November 12, 2012

What to Expect When You’re Expecting…Media Coverage.

As some of you may know, I’m expecting my first baby in December. Of course, What to Expect When You’re Expecting is de rigueur reading for any mommy-to-be. Waiting for a baby is a lot like waiting for a project to get its C of O. Enough already. And because the blessed event is so read more


 

July 24, 2012

How Pinteresting!

Unless you somehow avoided the media, Internet, and most human interaction in the last year, you’ve surely heard of Pinterest, Silicon Valley’s latest social media darling. Maybe you’re already dabbling with it for personal use— “pinning” pictures of wallpaper patterns, low-fat cheesecake recipes, and snapshots of future vacations to boards that organize ideas for your read more


 

February 24, 2012

ideaworks in this week’s Boston Business Journal!

This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?” “I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.” “Lessons Learned.” Boston Business Journal. February 24-March 1, read more


 

February 13, 2012

Marketing Lessons: Positioning & Messaging

I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more


 

November 7, 2011

Part I – Website Diagnostic: Is it time for a redesign?

I recently had a conversation with a company that didn’t land a project because their website didn’t communicate with the prospective client. It was a blow, but they learned a valuable lesson about taking a passive approach to managing their web presence. Clients often ask me how many years they can expect to get out read more


 

September 21, 2011

You Should Blog

You should blog. So my last post wasn’t exactly a rant on why you shouldn’t blog.  Gotcha.  I hope you’ll forgive the sensational title and stick with me while I detail five compelling reasons you should blog! You should blog… …to supplement or correct traditional media coverage. A blog is no substitute for what amounts read more


 

September 20, 2011

You Shouldn’t Blog

That’s the mantra I repeated to myself for the last two years. Every time I contemplated the possibility of blogging about marketing for A/E/C, my stomach would drop and I’d get completely tongue-tied, something my husband would attest (or complain) never happens. I fretted about content, voice, length and frequency of posts, blog software and read more