Blog Archives

November 12, 2012

What to Expect When You’re Expecting…Media Coverage.

As some of you may know, I’m expecting my first baby in December. Of course, What to Expect When You’re Expecting is de rigueur reading for any mommy-to-be. Waiting for a baby is a lot like waiting for a project to get its C of O. Enough already. And because the blessed event is so read more


 

January 30, 2012

Facebook Page vs. Company Website – Go!

A friend and occasional collaborator at a local architecture practice recently solicited proposals for redesigning the firm’s website and got an unexpected response from one of the potential design teams: Forget the website; develop a custom Facebook fan page instead. Let’s assume for a moment that I’m a supporter of this strategy.  Here are some read more


 

November 7, 2011

Part I – Website Diagnostic: Is it time for a redesign?

I recently had a conversation with a company that didn’t land a project because their website didn’t communicate with the prospective client. It was a blow, but they learned a valuable lesson about taking a passive approach to managing their web presence. Clients often ask me how many years they can expect to get out read more


 

September 21, 2011

You Should Blog

You should blog. So my last post wasn’t exactly a rant on why you shouldn’t blog.  Gotcha.  I hope you’ll forgive the sensational title and stick with me while I detail five compelling reasons you should blog! You should blog… …to supplement or correct traditional media coverage. A blog is no substitute for what amounts read more


 

September 20, 2011

You Shouldn’t Blog

That’s the mantra I repeated to myself for the last two years. Every time I contemplated the possibility of blogging about marketing for A/E/C, my stomach would drop and I’d get completely tongue-tied, something my husband would attest (or complain) never happens. I fretted about content, voice, length and frequency of posts, blog software and read more