Monthly Archives: February 2012

February 24, 2012

ideaworks in this week’s Boston Business Journal!

This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?” “I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.” “Lessons Learned.” Boston Business Journal. February 24-March 1, read more


February 13, 2012

Marketing Lessons: Positioning & Messaging

I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more