Monthly Archives: November 2011

November 17, 2011

Recap: Rules of Engagement: Inbound Marketing Essentials for AEC

Last night, I was in the company of some fabulous marketers at the annual BuildBoston conference. Together with Karen Euler, marketing director at TRO| Jung Brannen, and Allison Brooks Scott, Marketing Manager at Skanska, we presented a session on inbound marketing to nearly a hundred curious architects, contractors, engineers, and fellow marketers! We were stunned read more


 

November 14, 2011

Part II – Website Diagnostic: Is it time for a redesign?

Last week, I reviewed the criteria that determines the marketing effectiveness of your website.  In addition to those timeless standards, there are contemporary criteria that become more critical and relevant by the day.  Other reasons to redesign your website are: You can’t update it yourself. Gone are the days when updating your site meant assembling read more


 

November 7, 2011

Part I – Website Diagnostic: Is it time for a redesign?

I recently had a conversation with a company that didn’t land a project because their website didn’t communicate with the prospective client. It was a blow, but they learned a valuable lesson about taking a passive approach to managing their web presence. Clients often ask me how many years they can expect to get out read more