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03 April 2012
ideaworks in New England Home’s March issue!
We are fortunate to have a few high quality and original shelter magazines that cover our region. One of my favorites is New England Home. So you can imagine my surprise when I turned to page 138 of the March/April issue and came face-to-face with myself! New England Home covered the Boston Society of Architects’ read more
24 February 2012
ideaworks in this week’s Boston Business Journal!
This week, the Boston Business Journal asked, “Beyond staffing changes, what’s the toughest business decision you’ve made?” “I agonize over declining projects that aren’t a good fit, but ultimately, being selective and strategic frees me to focus on marketing and building long-term relationships with the right clients.” “Lessons Learned.” Boston Business Journal. February 24-March 1, read more
13 February 2012
Marketing Lessons: Positioning & Messaging
I hate home improvement. Hate it. But that hasn’t stopped me from lovingly restoring my 1898 Victorian over the last seven years. I’ve painted every room—some multiple times. I’ve striped and refinished intricate mouldings, re-grouted tile, installed new lighting, and planned, designed, and orchestrated the remodel of my kitchen and master bath a few years read more
Bird Food for Thought
- Right on. RT @matt_hawk: Marketing tip 2: MUST provide great customer experience/there is no marketing cure for sucking #NERC2012
- @BSAAIA will fete 2012's Harleston Parker winner, Harvard Grad Student Housing, w/ a reception on 5/15! Have you rsvp'd?...
- RT @jennammcknight: Update: Apple headquarters by Foster moving ahead http://t.co/RiNKoL5a New plan features many fruit trees.
- @designsponge modern counted cross stitch napkins!
- All you @futuremboston fans, is it just me, or is it weird that sponsorship & speaking are correlated? Isn't #content always king? #SoMe
